Monthly Archives: June 2018

The design of an online store is the first thing a user faces. From its adequacy and intelligibility to the target audience depends the trust to the brand.

“Clean” design and material design

The fashion for a clean, flat design came after the presentation of the new iOS operating system from Apple.

  • Today, this concept gives way to a new trend – the material design, proposed by Google as a design software and operating system Android.
  • The site of the company, which provides services in the field of digital solutions, is implemented in the concept of material design. Various shades of green are used, easy navigation between sections.
  • Nevertheless, flat design is now in progress and 70-80% of the sites created use flat stylistics.

Clean design means minimalism and convenience. To create it, you need to observe several general principles concerning fonts and color palette, the presence of a modular grid, adaptively and movement from the general concept to the drawing of details. The use of the Affordable websites is now here.

Modular grid should be unified for all pages of the site. It allows you to coordinate the location of blocks of information on the pages – if you do not get out of the given structure, the site will be complete in composition.

The site structure is subordinated to the selected grid: the elements are written on the page by square or rectangular blocks:

Fonts are also an important part

  • Do not use fanciful or too diverse fonts. It is better to limit 1-3, providing a semantic binding to the elements of the page: in pure design, changing the font can already designate the selection of a particular section.
  • The site should provide for viewing from the screen of various devices, the screen size can also vary. The user will not wait for loading site elements for more than a few seconds, so the time of viewing and, indirectly, the number of buyers depends on the adaptability.
  • The color palette should be limited to 1-2 colors, diversity can be achieved using different shades of the same color. To build work on the site, designers recommend “from the general to the details”: create a single concept, and then draw elements.
  • The “flat” site is not overloaded with textual information or animation. Navigation is simple and provides the ability to add new pages (for example, sections “Shares” or “Sales”).

Trends in development

The desire to design a store in this style often comes from the developer, and not from the customer. This notes that the customer often does not know the latest trends in design and the agency’s task is to show him what is now fashionable, ultimately, this is a plus for a developer whose portfolio should not look bad or boring against competitors.

First we developed the layout for the desktop, later for the smartphone. “When viewing pages of the site on retina-displays, the distances between objects are proportionally changed, images are cropped, lines are transferred, and the fonts retain their size.